The first time I read about Personal Shopping my head filled with visions of Hollywood A-listers closing down American Apparel to buy T-shirts in peace. The more a customer knows about their hardware and software and the more specific the questions asked, the more they can help you. My only advice is to prepare well for the appointment. A Mac Genius dialing (800) APL-CARE from the store would have been a waste of time, not to mention depressing. “If that doesn’t work, bring it in and we’ll take a look,” he said.Įven though I was bounced around to three different specialists, I got a strong feeling that someone at the Apple Store could actually help me face-to-face, if not on this trip, then on the next when I had more information. This guy was in the middle of a one-on-one tutorial, but he turned around, processed my questions and offered two solid fixes for me to try at home. My first disappointment of the day came when genius Jason didn’t know the answer to my problem, but he quickly referred me to another associate who specializes in a suite of Apple’s creative software, including Final Cut. With a few minutes to wait, I walked past the “Just for Kids” area, a low table with four computers and black squishy beanbags for children, and perused the latest iPod speaker systems. My name wasn’t listed among the next 10 customers flashing across the flat screen leader board, but Jason at the Genius Bar offered to squeeze me in as soon as he could. Mac users can make appointments online with a Mac Genius, so-called know-it-alls who help solve technical problems with any Apple product. Brian thought about it for a second then admitted that I needed a genius.Īpple provides those, too. Consequently, I was using up all the memory on my MacBook Pro’s hard drive to store footage. Final Cut was telling me there were time code breaks in the video that weren’t actually there. I had been unable to import video with my external hard drive set as the scratch disk into Final Cut Pro, Apple’s professional-quality video editing software. It wasn’t by design, but my next question tested the limits of this whole Personal Shopping apparatus Apple has going. I told her I had an appointment, and she introduced me to Brian, who was patient, attentive and showed me the bells and whistles on the MacBook Air, a skinny laptop weighing fewer than three pounds. I wasn’t in the store 30 seconds before a plucky concierge asked me if I needed assistance. Two workers wore bright blue shirts, and I recognized them from the Web site as Apple concierges. “It’s the hottest store in town,” the clerk at the Clarks next door said.
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